Finesse involves the unique ability to maneuver seamlessly around people or objects in a smooth manner. It’s the refinement of performance, execution, and artisanship. Rapper So Rich personifies finesse. He is a talented artist, a youth advocate, and a business savvy, forward thinking budding music mogul. So Rich adds class, intellect and style to his genre. Part of what makes So Rich so intriguing is his ability to connect with his listeners. Equally important, his movement takes it back to a time when music artists were not just performing in the community, but also working to uplift the community. So Rich marches to the beat of his own drum. His no nonsense style evokes the spirit of Tupac.
With a style that draws influences from 50 cent, Jay Z, and inspiration from Red Cafe and Nipsey Hussle, So Rich is quickly making a name for himself with his captivating and memorable lyrics. He delivers boundless energy and electrifying verve combined with a stirring mix of gritty, lyrical, thought-provoking Hip Hop anthems. So Rich’s unmistakable flow, dynamic lyrical prowess and effervescent on-stage persona have marked him as one of the most distinctive artists on the contemporary independent music scene. Music is more than theory and melody; it’s the power to make and change lives. His ultimate goal is to give back and focus on helping the youth and the community rise to the next level. “My philosophy is do your best with everything you do, and you will never live with regrets,” states the rapper.
So Rich is no stranger to life’s hard lessons, which has taught him to be triumphant when obstacles are placed in his path. He served 11 years in prison for manslaughter and is now a major pillar in rebuilding Long Island, NY’s most under-resourced communities. He has beaten the odds and he has prevailed. Most recently, So Rich organized and headlined a music video preview event for his soon to be released freestyle single “For the Streets” on one of New York City’s most illustrious strips: Steinway. The preview was another one of his sold-out events and it was held at Roxy’s Private Room. Rapper Red Cafe and the shakedown label were also in attendance at this event. Respect his grind and join the movement.